DCS is no stranger to sticker production for Aeroshot Energy. Previously our team created black & white logo stickers but more recently the ante was upped with a run of full-color digital die-cuts sporting a very bright, almost-neon yellow.
Screen-printing is atop the throne of printing when it comes to true fluorescent colors. On this project, however, we were able to push our color matching skills to their absolute limits attempting to hit the proper match for Aeroshot. The result became exactly what we needed without the use of fluorescent inks.
Lesson definitely learned. Equipment limitations and preconceived notions only exist until you find a way to push beyond. The DCS Digital Production Team is stronger as a result and we’re looking forward to more challenges in the future the reveal the vast potential of digital printing.