The mission of Alli is straightforward: To facilitate the momentous growth of action sports, through competition and lifestyle for a new generation of fans and athletes.
Alli encompasses national and international action sports tours and events. The Alliance includes: The Dew Tour (debuted in 2005), Winter Dew Tour (debuting in 2008), China Invitational (debuted in 2008), Maloof Money Cup, AMA Motocross, The King of Wake, and the Free Flow Tour (debuted in 2005).
Alli also includes Alli TV, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels including Allisports.com. Allisports.com is the online destination for all Alli properties and a leading source of all action sports content and news, including Alli TV productions. It will also act as a network where fans can connect with the sports and athletes by joining the Alliance.