Dang Shades | It’s Complicated

Chris Beresford is what some might call the “Bruce Lee of Snowboarding.” Lee spoke often of practicing the art of fighting without fighting and that the only logical progression of his martial arts skills was to achieve no style. By the same token, Beresford represents a formless void of sorts when it comes to riding his snowboard.

From this unique east-coaster was born a business powered by eye wear that so too exists as a formless void of style. Visually arresting, customizable, invisible, clear, clouded, and dense. All accurate descriptions of what Dang Shades has to offer.

The point of it all is, there is no dang philosophy. It just is.

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