How to Promote a Sticker Business: 5 Winning Strategies

With so many sticker brands online, it can feel impossible to stand out. Fortunately, you’ve got a dedicated printing brand who’s happy to teach you how to promote a sticker business.

No matter how many artists are selling their work, there will always be a demand for your unique voice. Stickers, decals, and banners are extra fun to market because they naturally lend themselves to creative marketing. Learning how to promote a sticker business means leaning on tested methods, but not being afraid to try something new, either.

Our sticker marketing guide will share useful marketing tools and then break down clever, eye-catching methods of standing out.

Essential Marketing Tools for Your Sticker Business

Whether you’re just starting your sticker business or have gotten a few sales already, make sure your marketing kit is filled with tools. Learning how to promote a sticker business means resisting the urge to put all your eggs in one basket.

Make an SEO-Optimized Website That’s Irresistible to Visitors

Figuring out how to promote a sticker business starts with a visually appealing website. If you haven’t gotten one already, consider an affordable web builder like Squarespace or Weebly.

If you already have a website, take a critical look to make sure visitors aren’t being confused while browsing. Ask yourself questions like:

-Are my sticker images crisp and vibrant?
-Are my sticker categories clearly organized by style, subject, or theme?
-Is my contact information easy to find on the main page?

SEO tips for online sticker stores start with adding relevant keywords to each page so it appears to the right people at the right time. For example, a sticker business based on food could have keywords like ‘cute food stickers’ or ‘dessert stickers’ on their product pages.

Grab Attention with a Social Media Account

Think your sticker business couldn’t possibly get any buyers? A Statista survey projects there will be over 330 million social media users in the United States by 2029.

This staggering number means there’s a guaranteed audience out there just waiting to enjoy your craft, so meet them where they are. Not only can you use social media marketing for stickers, but these platforms also come with built-in marketing analytics tools to analyze your progress.

Instagram is one of the best platforms to learn how to promote a sticker business due to its image-focused layout and artistic community. Instagram ads for sticker shops, regular posting, and studying your analytics are practical ways to get eyes on your brand. If you want to expand, try joining active Facebook groups for sticker sellers.

Create a Consistent Presence on Online Marketplaces

If you want to learn how to promote a sticker business online as well as in-person, online marketplaces have built-in audiences. Amazon, Etsy, and eBay are popular choices for sticker brands and combine well with a dedicated social media marketing strategy.

If you need a starting point, we recommend an Etsy sticker shop promotion since it’s a go-to platform for creative products. Try selling on one platform first to get comfortable with their selling system. As you get more experienced, you can expand to a second shop.

5 Winning Strategies for Getting Your Stickers Noticed

Now that you know how to promote a sticker business with online platforms and tools, it’s time to think strategically. Smart marketing strategies should meet people halfway and benefit everybody in the process.

1. Tap into User Generated Content

User generated content (or UGC) is a popular marketing method because it’s a promotion and testimonial rolled into one. Any time you see a brand reposting a customer’s photo, video, or comment, you’re seeing user generated content in action.

Whether you sell paper labels or clear stickers, sticker content is perfect for UGC because they speak for themselves. Next time you see one of your customers posting a comment showing off their sticker, ask them if you can repost it or use it in an ad.

Your brand gets support from a happy customer and, in turn, you build trust with an authentic endorsement. Everyone wins!

2. Stock Up in Physical Stores

Stickers are a popular add-on for craft stores and gift shops, so ask local businesses if they’d be interested in a collaboration. Since they attract customers by refreshing their stock with exciting additions, your work could be just what they need.

Learning how to promote a sticker business effectively also includes choosing stores with compatible themes or visual styles. For example, a sticker business that loves plants, flowers, and mountains could reach out to nature-focused souvenir shops.

3. Participate in Local Events

Does your town or city feature festivals, community events, concerts, and markets? We highly recommend reviewing online newsletters or newspapers for events to showcase your stickers.

Craft fairs for sticker promotion can include setting up a booth to sell stickers. You could also collaborate with another business that promotes your stickers alongside their products. They can take a small cut from any sale in exchange for dedicating space to market your brand.

4. Offer Free Stickers as a Gift

Yes, a freebie once in a while can actually be the best thing for a future sale! If your sticker business offers other merchandise, consider throwing in a free sticker once in a while.

Learning how to promote a sticker business means diving into the psychology behind your marketing. For example, a free sticker for a new buyer can entice them to come back for more since they got extra value in their purchase.

5. Get Playful with Your Sticker Marketing Campaign

This last tip isn’t a straightforward answer, and that’s the point! If you want to stand out, you need to step off the beaten path to showcase your brand’s personality.

Fear of failure is a self-fulfilling prophecy that could rob your business of its potential. Alongside tried-and-tested strategies, try cooking up attention-grabbing, unique, and clever ideas.

Let’s paint a picture: Imagine a sticker brand selling stickers of original cartoon characters. Instead of a traditional ad showing their stickers on a journal or a box, they try to stand out by showcasing them in unconventional environments. For example, a monster character peering out of a coffee mug or a superhero character standing in line at a theater for a superhero movie.

Becoming comfortable with how to promote a sticker business means going beyond the sale. Your marketing captures attention by tapping into emotions and showcasing how your work adds a little joy to someone’s life.

What Kind of Stickers Sell the Most?

Sometimes you need to tweak your offerings to meet demand. It doesn’t mean you can’t still sell your favorite designs, but you can add even more ideas to increase sales.

Some of the stickers that sell best in online marketplaces include:

-Cute animals
-Witty or sarcastic phrases
-Inspiring quotes
-Tasty food
-Aesthetic stickers (like cottagecore or vintage)

However, we recommend experimenting and trying something new, too. Unconventional custom stickers may uncover an untapped niche that people really want!

If these tips are a little overwhelming, you don’t have to do all of this work alone. We offer a diverse catalog and templates to start brainstorming your next great sticker pack.

We’ll Help You Learn How to Promote a Sticker Business with Our Stylish Stickers

From holographic food stickers to kiss cut death metal stickers, there’s no limit to what you can create. Diecutstickers.com is your one-stop shop for all things stickers, magnets, and decals.

(We also offer split-back liners so you can crack and peel stickers with ease!)