In the digital printing process, colors are created using a mix of Cyan, Magenta, Yellow, and Black inks. The standard Black color that you commonly see is created by utilizing a mix of 100% black ink, but is that black enough?
In most cases, yes. However, if you want lush, rich black there's another option commonly referred to as "Super Black."
Using a very specifically balanced formula of colors, Super Black is unrivaled in its beauty. When compared to Super Black side by side, 100% black comes off a little dull. To the casual observer this is usually inconsequential, but if you're looking to take your designs to the next level Super Black is the right move.
You can set up this specific color mix in your art file using info provided or request Super Black in the order comments when you order online.
Get a head start on everyone still using what will soon be known "Basic" Black.