Amazon.com has launched it's Action Sports division, offering gear, hardware and apparel from the best and brightest in the action sports industry. In addition, they've publicly announced a sponsorship of skateboard vet Andy Macdonald, who is often referred to as the "Nicest Guy in Skating." This is a quite an opportunity for the online retailer, utilizing a new audience and approach to shop presentation.
See for yourself at Amazon.com/ActionSports
Creating digital die-cut stickers is certainly a humbling experience for the DCS crew and we hope this is only the beginning of a long & fruitful partnership. It will be also interesting to track Amazon's next moves and the ripples that affect online action sports retailers in the industry. What kind of the changes future holds, only time will tell.
Either way, big thanks to the wonderful folks at Amazon for working with us!